Good design in complex products isn't about 〰〰 making things pretty. It's about making hard things feel inevitable.

I currently lead UX at PointFive, where I've helped build the product from the ground up alongside the founder, turning complex FinOps data into clear, actionable interfaces and shaping how people trust the AI agents that act on their cloud costs.

Before that I spent several years deep in cybersecurity and enterprise AI: at Laminar (data security), and earlier alongside teams like Sygnia (threat detection) and BeyondMinds (enterprise AI). I gravitate toward complex, technical products where good design genuinely changes how people work.

Across all of it, one thread repeats. I build the systems underneath the screens, establishing design systems from scratch: the components, tokens and standards that keep a whole product coherent as it scales.

I trained at Shenkar College in Visual Communication, and I still keep an active artistic practice on the side: drawing, sculpture, mixed media. It shapes how I approach product work, trusting intuition early and refining ruthlessly later.

EXPERIENCE

  • PointFiveSenior Product Designer2023 – Present
  • LaminarSenior Product Designer2022 – 2023
  • BeyondMindsProduct Designer · Enterprise AI2020 – 2022
  • SygniaProduct Designer · Cyber2020 – 2022
  • FreelanceUX/UI & Graphic Design2017 – 2021

EDUCATION

  • Shenkar CollegeBA Visual Communication2015 – 2019

CONTACT

Velocity · Cybersecurity · 2021

Turning security noise into a clear next move

Velocity is a comprehensive cybersecurity platform for detecting and responding to threats. I designed a centralized security dashboard that turns complex security data into a practical decision-making tool.

Security teams weren't short on data — they were short on clarity. I designed for the decision, not the dashboard.

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The Velocity security dashboard — security health, top alerts, entities at risk and activity timeline in one view.
My role
Product Designer

Sketching, visual design, user journeys, wireframing, dev handoff and support through development.

Tools

Figma, Miro, Notion, Zeplin, pen and paper.

Team

1 Product Design Lead
1 Product Manager
2 Full-stack Developers

Goals
01

The challenges

Security teams face an overwhelming amount of information every day — alerts, incidents, risk indicators and system events, generated constantly and spread across multiple systems. The hard part isn't finding data, it's telling critical issues apart from background noise.

Designing a security dashboard meant balancing large volumes of real-time data with the need for clarity, speed, and action. Through research and exploration, I identified four core challenges to solve.

  • Visualizing complex security data — present large amounts of security information in a way that's easy to scan, understand, and act upon.
  • Providing context and prioritization — help users quickly understand severity, impact, and urgency through a clear visual hierarchy.
  • Supporting fast decision-making — surface meaningful insights and recommended actions that let users respond quickly to threats.
  • Reducing alert fatigue — highlight critical information while minimizing noise, helping users stay focused on what matters most.
Design exploration
02

Research and user needs

Through 5 user interviews and close collaboration with security stakeholders, I identified the core needs: immediate situational awareness, clear risk prioritization, actionable information (context and next steps, not just more data), real-time visibility, and reduced cognitive effort. These findings became the foundation for the dashboard structure and information hierarchy.

11K+
Alerts a security team receives per day (Forrester, 2020)
~70%
Of analyst time spent triaging alerts, not hunting threats (Forrester)
67%
Of IT teams ignore lower-priority alerts (State of Network Security, 2020–21)
Design exploration
03

Wireframes

Following research and a competitive market analysis, I designed three distinct wireframe concepts for the dashboard layout and weighting system. The wireframe phase answered hard questions: what belongs above the fold, how risk indicators should be prioritized, which metrics deserve permanent visibility, and how a user moves from overview to investigation without friction.

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Wireframe concept 1 — exploring layout and content hierarchy for the dashboard.
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Wireframe concept 2 — a different weighting of monitoring vs investigation.
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Wireframe concept 3 — balancing high-level overview with detailed drill-down.
Research
04

User flow

Before visual design, I mapped the investigation workflow of a security analyst — from opening the dashboard, to reviewing overall health, identifying critical alerts, investigating affected entities, understanding severity and impact, reviewing recommendations, taking action, and monitoring the outcome. Mapping it end to end surfaced the key decision points and shaped the dashboard's architecture.

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The security analyst's investigation flow — from dashboard overview to action and monitoring.
Final
05

The final design

The final dashboard combines real-time monitoring, prioritization, and actionable insights in one view. A Security Health overview puts the overall state of the environment up top; Top Alerts highlights the most critical threats first; Entities at Risk surfaces affected assets, systems and users; an Activity Timeline gives context around events and trends; Recommendation cards turn data into clear next steps; and Protection Progress lets teams track how their security posture improves over time.

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Security Health overview — key metrics and risk indicators at the top of the dashboard 1.
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Top Alerts and Entities at Risk — the most critical threats and affected assets, prioritized 2.
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Activity Timeline — visual context around security events and trends 3.

"The goal was never to show more — it was to make the most important thing impossible to miss."

Outcome
06

Outcome & reflection

The redesigned dashboard gives security teams a clearer, more actionable view of organizational security. Stronger information hierarchy, better prioritization, and real-time visibility turn complex cybersecurity data into a practical decision-making tool — directly answering the problem the research surfaced: teams weren't short on data, they were short on clarity.

Looking back, the core lesson holds up: in a domain where an analyst faces thousands of alerts a day, the design's job isn't to display everything — it's to make the one thing that matters impossible to miss, and the next action obvious.

  • Helps teams identify critical threats faster and reduce investigation time.
  • Keeps analysts focused on high-priority risks while maintaining awareness of overall posture.