A Senior Product Designer based in Tel Aviv 〰〰 Creative and tech-obsessed in equal measure. I love taking messy, complex products (FinOps, security, AI) and making them feel simple. I build from the ground up: the design systems underneath the screens, and the AI agents people actually trust.
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Good design in complex products isn't about 〰〰 making things pretty. It's about making hard things feel inevitable.
I currently lead UX at PointFive, where I've helped build the product from the ground up alongside the founder, turning complex FinOps data into clear, actionable interfaces and shaping how people trust the AI agents that act on their cloud costs.
Before that I spent several years deep in cybersecurity and enterprise AI: at Laminar (data security), and earlier alongside teams like Sygnia (threat detection) and BeyondMinds (enterprise AI). I gravitate toward complex, technical products where good design genuinely changes how people work.
Across all of it, one thread repeats. I build the systems underneath the screens, establishing design systems from scratch: the components, tokens and standards that keep a whole product coherent as it scales.
I trained at Shenkar College in Visual Communication, and I still keep an active artistic practice on the side: drawing, sculpture, mixed media. It shapes how I approach product work, trusting intuition early and refining ruthlessly later.