Good design in complex products isn't about 〰〰 making things pretty. It's about making hard things feel inevitable.

I currently lead UX at PointFive, where I've helped build the product from the ground up alongside the founder, turning complex FinOps data into clear, actionable interfaces and shaping how people trust the AI agents that act on their cloud costs.

Before that I spent several years deep in cybersecurity and enterprise AI: at Laminar (data security), and earlier alongside teams like Sygnia (threat detection) and BeyondMinds (enterprise AI). I gravitate toward complex, technical products where good design genuinely changes how people work.

Across all of it, one thread repeats. I build the systems underneath the screens, establishing design systems from scratch: the components, tokens and standards that keep a whole product coherent as it scales.

I trained at Shenkar College in Visual Communication, and I still keep an active artistic practice on the side: drawing, sculpture, mixed media. It shapes how I approach product work, trusting intuition early and refining ruthlessly later.

EXPERIENCE

  • PointFiveSenior Product Designer2023 – Present
  • LaminarSenior Product Designer2022 – 2023
  • BeyondMindsProduct Designer · Enterprise AI2020 – 2022
  • SygniaProduct Designer · Cyber2020 – 2022
  • FreelanceUX/UI & Graphic Design2017 – 2021

EDUCATION

  • Shenkar CollegeBA Visual Communication2015 – 2019

CONTACT

Laminar · Cloud Data Security · 2023

Bringing clarity to cloud data security

DSPM is a solution for organizations that need data security and governance across cloud environments. I redesigned how teams understand the lifecycle and posture of their sensitive assets.

Impact
+86%
Customer logins to Laminar's DSPM
+16%
Of users had violations remediated
10
Security engineers tested the design
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The redesigned DSPM dashboard — overview of data security posture.
My role
Senior Product Designer

Research, design, wireframing, iconography, prototyping, user flows and design system.

Tools

Figma, Miro, Maze, Photoshop, Illustrator, Jira, Confluence.

Team

1 Product Design Lead
1 Product Manager
1 Technical UX Writer
4 Full Stack Developers

Context
01

The problem

Analyzing sensitive assets in cloud environments requires giving users visibility into the lifecycle and posture of those assets. Across the existing product, that visibility was fragmented and hard to act on.

For a data security product, clarity is the product. If users can't quickly see which assets are exposed and why, the tool fails at its core job — so reducing noise and surfacing priorities was essential to the product's value, not just its look.

  • Users lacked a clear understanding of why assets were marked as sensitive, and needed more diagnostic context.
  • Finding security incidents or sensitive content required navigating multiple views and was time-consuming.
  • Dashboards were overloaded with data, making it hard to identify priorities and grasp broader insights.
Constraints
02

The challenges

The core challenge was turning large volumes of complex security data into something clear, fast to scan, and aligned with how security teams actually work.

The challenges

  • Identifying the most significant risks and assets
  • Presenting large volumes of information clearly
  • Delivering meaningful insights quickly and efficiently

Trade-offs

  • Chose inline filters over hidden menus — busier on first load, but users can start filtering without knowing what to look for
  • Replaced trend line graphs with severity bars — less visual richness, but answers "what do I act on now?"
  • Removed opening text notification — it added context but competed with the dashboard's primary job
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The original dashboard — overloaded with data and difficult to prioritize.
Discovery
03

Research and user needs

Research happened in two phases. First, through the Blackhat conference and design partners, I gathered early insights on how security teams use the DSPM overview. Then, through usertesting.com, I ran sessions with 10 security engineers to test improvements before release — asking what they understood from the overview, how they read the charts, and whether grouping by policy made sense.

2
Research phases before release
10
Security engineers tested the design
3
Core user goals: save time, feel in control, make informed decisions
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Final information architecture for the redesigned DSPM page.
Exploration
04

Exploring solutions

I explored three directions for the main dashboard, each making a different bet on how to balance information density with speed to action. The key question was: how much should the system decide for the user upfront, versus giving them control to filter and explore?

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Concept 1 — Filters split into three contextual groups with trend line graphs. Showed movement over time, but didn't surface urgency.
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Concept 2 — Severity moved to first column, quick filters exposed for common tasks. More actionable, but most filters still hidden.
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Concept 3 (selected) — Most-used filters inline with "+Add Filter" for flexibility. Severity and violation trend combined. Users see what matters immediately.
Solution
05

The final design

The final design organizes the full alert landscape into four data categories — Overexposed, Unprotected, Misplaced, and Redundant — giving users an immediate read on the type of risk before they drill down. Inline filters, severity bars, and grouped views replace the flat alert list, so the path from posture overview to a specific asset is direct and fast.

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The main page (DSPM) — prioritized overview of data security posture.
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Policy control on covered cloud assets.
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Example of filter behavior.

"Laminar does a great job of showing what we should do and where we are, what our problems are, and what we should work on — and all that information is in one central place." — NBA's security engineer

Impact
06

Results & Adoption

In October 2022, the DSPM launched to help security teams efficiently manage security and compliance across cloud environments. The system performs continuous data analysis and monitors cloud environments to detect changes to existing assets.

The redesign shipped with a design system built on the Laminar Design Language — giving the team reusable components, consistent patterns, and a shared visual language that reduced design-dev friction going forward.

  • +86% customer logins to Laminar's DSPM following the redesign
  • +16% of users had their violations remediated through the product