Good design in complex products isn't about 〰〰 making things pretty. It's about making hard things feel inevitable.

I currently lead UX at PointFive, where I've helped build the product from the ground up alongside the founder, turning complex FinOps data into clear, actionable interfaces and shaping how people trust the AI agents that act on their cloud costs.

Before that I spent several years deep in cybersecurity and enterprise AI: at Laminar (data security), and earlier alongside teams like Sygnia (threat detection) and BeyondMinds (enterprise AI). I gravitate toward complex, technical products where good design genuinely changes how people work.

Across all of it, one thread repeats. I build the systems underneath the screens, establishing design systems from scratch: the components, tokens and standards that keep a whole product coherent as it scales.

I trained at Shenkar College in Visual Communication, and I still keep an active artistic practice on the side: drawing, sculpture, mixed media. It shapes how I approach product work, trusting intuition early and refining ruthlessly later.

EXPERIENCE

  • PointFiveSenior Product Designer2023 – Present
  • LaminarSenior Product Designer2022 – 2023
  • BeyondMindsProduct Designer · Enterprise AI2020 – 2022
  • SygniaProduct Designer · Cyber2020 – 2022
  • FreelanceUX/UI & Graphic Design2017 – 2021

EDUCATION

  • Shenkar CollegeBA Visual Communication2015 – 2019

CONTACT

PointFive · AI Efficiency OS for FinOps · 2026

Designing trust into autonomous agents

PointFive is a FinOps platform that helps organizations understand and cut cloud costs — and it was going AI-native, with agents that don't just surface problems but act on them. I designed how users oversee a fleet of autonomous agents acting on their cloud, without losing control.

In an AI-native product, trust is a design problem, not a data problem. Operators didn't need more numbers — they needed to see the agent think, and to feel they could step in at any moment.

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The agent oversight screen — every agent, its status, scope and pending decisions in one view.
My role
Lead Product Designer

Research, UX strategy, system design, prototyping, design system.

Tools

AI tools for research and prototyping, Figma.

Team

1 Product Manager
4 Engineers
1 Founder

Context
01

The problem

PointFive was adding agent capabilities — AI that doesn't just flag a cloud-cost issue, but fixes it autonomously. The moment agents could act on their own, something shifted: people started to fear them, not trust them, and quietly avoided turning them on.

This wasn't a technology problem — it was an experience problem. A user deciding whether to let an agent touch their cloud bill is making a trust decision, and trust is pure design: control, transparency, and a clear mental model of what the agent will do. If users don't trust what they can't see, the capability goes unused — and the AI-native bet fails on adoption, not on the model.

  • Pending decisions were buried inside each agent's page, behind an unlabeled icon — users running several agents never knew something was waiting.
  • There was no sense of an agent's blast radius — how much, and what, it was about to affect.
  • Approving actions one agent at a time didn't scale — five decisions meant five separate screens.
  • For an agent someone else set up, it was unclear what it was doing or even whether it was running.
Constraints
02

The challenges

I designed against PointFive's five brand values as a lens — Efficiency, Depth, Creativity, Bias to action, and Trust. The challenge was holding them at once: dense, live agent data had to stay calm and scannable, and powerful controls had to stay safe.

The challenges

  • Making an autonomous fleet observable at a glance — status, task, scope and risk across every agent
  • Building trust through transparency — surfacing what each agent is doing and the decisions it's waiting on, not just an output
  • Giving real control at scale — letting users triage and approve across many agents without opening each one

Trade-offs

  • Surfaced pending decisions at list level rather than inside each agent — adds density but removes the risk of a critical approval sitting buried for days
  • Described each agent goal-first instead of showing its process — less technical detail, but far faster to scan a busy fleet
  • Autonomy as a spectrum (auto / approve-per-step / sandbox) — more complex to communicate, but it's what lets cautious users adopt at all
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The original experience — a pending decision buried behind an unlabeled icon inside a single agent's page.
Discovery
03

Research and user needs

I grounded the work in two kinds of research. I studied 10 agentic products for oversight and governance patterns, looked closely at direct FinOps competitors (Vantage, Finout, ProsperOps, nOps, CloudZero), read 10 studies on AI trust and human-in-the-loop, and pulled signal from McKinsey, Gartner, SurveyMonkey and NN/g. One gap stood out: even the most advanced competitor runs oversight through Slack or routes it to ticketing tools — none offered a single in-product pane to see every agent, its scope and its pending decisions. From both streams I distilled five principles that move trust: Intent Preview, Action Audit + Undo, Variable Autonomy, Confidence Signals, and a Single Pane of Glass.

62%
Of orgs are already piloting agents (McKinsey, 2025)
40%
Of agent projects scrapped by 2027 — for trust & UX, not tech (Gartner)
79%
Prefer a human when things get complex (SurveyMonkey, 2025)
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Market scan — 10 agentic products plus direct FinOps competitors, studied for how they handle oversight of autonomous actions.
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Five trust principles distilled from the research, each backed by a cited source (NN/g, Gartner, Microsoft, and more).
Exploration
04

Exploring solutions

I explored the overview screen as interactive prototypes built with Claude as live HTML — fast to feel in a browser, not just look at. The core question was how to surface the decisions waiting for review: keep them quiet in the dashboard, or pull them up as a dedicated call to action. Each concept made a different bet on how hard the screen should push the user toward pending approvals.

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Concept 01 — decisions folded into the greeting. Clean, but easy to miss the thing that matters most.
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Concept 02 — a dedicated decisions banner with a clear "Review decisions" action. Explicit but a heavy block pushing the agent list down.
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Concept 03 (selected) — "Review decisions" merged into the metric itself. The urgency of Concept 02, without the extra banner taking over the screen.
Solution
05

The final design

The final design brings the whole fleet under one roof. A "Decisions Waiting" metric doubles as the entry point to review — every pending approval one click away, with the oldest flagged so nothing sits for days. System health and monthly savings sit alongside it, so the first thing a user reads is what their agents did and what needs them. Each agent reads goal-first — with a scope badge (Org / Team / Personal), estimated monthly impact, status, and filters to triage a busy, live list. A user can snooze a decision or hand it off to the right person, who receives an email with the full context.

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The chosen design (Concept 03) — fleet overview with decisions, system health and savings in one scannable header 1.
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"Decisions Waiting" doubles as the review entry point — the oldest pending approval surfaced so nothing sits ignored 2.
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Goal-first agent rows — scope badge, estimated monthly impact and status to triage at a glance 3.

Autonomy is a technical output. Trust is a design output.

Reflection
06

Reflection & what's next

I'm honest about where this stands: it's a starting point, not a finish line. I focused on the place where the tension between human and AI is most visible — the moment a person decides whether to let an agent act. The whole design works to make the user feel they are the one in control, the one in the loop, even as the agents do the work.

What's next: expanding and focusing the single agent page itself; a deeper end-to-end flow (edit / delegate / snooze branches); validation with the FinOps users who live in this screen; and the edge and empty states — no decisions, all snoozed, a failed run with recovery.

  • Used AI as a research partner — clustering the product scan into themes and generating 20 live prototype directions — with my judgment as the filter.
  • Distilled 10 products and 10 studies into 5 evidence-backed trust principles that drove every design decision.
  • At FinOps X 2026, customers and partners repeatedly called PointFive's NG agent direction a "game changer" and asked how soon they could use it.
  • In an AI-native world, a designer's value isn't producing screens fastest — it's being the layer of judgment: asking the questions no one else asks, understanding the user, finding the holes in a flow before they reach development.